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Strava Acquires 3D Mapping Platform Fatmap for an Extraordinary Outdoor Experience

Posted on January 31, 2023 by Merle Holland

Millions of people use the social community and activity-tracking platform known as Strava. It has recently purchased Fatmap – a European firm that builds a high-resolution 3D worldwide map platform for a fantastic outdoor experience. The company has not disclosed the terms of the deal so far.

As per Tech Blog JustReviewed, Strava got popular as one of the well-known activity-tracking services in 2009. It has a reputation for driving and organizing fraternities that benefit from the Strava app to converse with fellow athletes, plot routes, and record their activities for posterity through GPS. The company has progressively targeted hikers. In 2022, it unveiled new trail routes and sports options aimed at mountain bikers, trail runners, and walkers.

The Fatmap App

Fatmap emerged a decade ago, focusing on providing high-resolution digital maps to ski resorts. The company has experience working with numerous satellite and aerospace firms to strengthen its platform with comprehensive maps integrating rivers, passes, huts, paths, summits, and more.

With 1.6m registered users, Fatmap arms everyone who wants to venture into high terrain with the data they want to know what they will encounter before arriving. The company has a mission to serve as Google Maps with a premium subscription valued at $30 per annum. It unlocks access to additional features, including route planning and downloadable maps, in the mobile app.

Integration of Fatmap into Strava

Strava aims to integrate Fatmap into its platform, though it will be a resource-intensive attempt that does not happen overnight. Accordingly, Strava plans to create a Single Sign-on or SSO integration, allowing subscribers to access the Fatmap features by signing into the Fatmap app with their Strava identifications.

Although Fatmap and Strava will remain two different products, Strava will decide whether or not Fatmap will be available as a standalone product after technical integration. Michael Horvath, the CEO & co-founder of Strava, resigned in 2013 before he returned as head honcho several years later. He said Strava acquired Fatmap as a part of its ongoing investments to offer the best-in-class digital experience for those who seek an active lifestyle.

According to Horvath, Fatmap developed a map that aims to assist people in exploring outdoors when other map platforms allow navigating cities and streets. He said the company will activate Fatmap technology in Stravas services to empower everyone to discover and strategize an outdoor experience with points of interest, safety information, and curated local guides.

Strava has set up a dedicated team that will integrate Fatmap into its platform in terms of timescales. It hopes to start demonstrating inside Strava from around mid of year. While the company stressed that Fatmap’s technology will be available for free and paid Strava, it will provide features related to discovery, maps, and route-planning to paying subscribers.

Strava earned $150m in funding after it incepted with big-name supporters, including Sequoia Capital – an esteemed Silicon Valley investor. However, the company does not engage in many acquisition activities in its 14-year span. Strava acquired Recover Athletics – an injury prevention app, in May 2022 for an undisclosed figure. The company also purchased Prokit – an online athlete community, two years ago, though Strava did not officially unveil it at that time.

Get The Peace Of Mind With Security Camera System

Posted on September 8, 2020 by Merle Holland

Security is a primary concern in the fast-growing world, where the measures of people's safety are of primary concern. We all need to make sure that we are as safe as we possibly can whether we are at home or the office. Security cameras can provide the comfort that we need for a pretty negligible price. Security systems can keep us safe from intruders. Security cameras are equally important for businesses too. If you want to know more and you might be looking for the best security camera setup then take the help of Arlo camera tech support.

Security systems are a lot cheaper these days than they were just a few years ago. From alarm systems and motion detectors to security cameras, the options are endless and can be overwhelming when trying to decide which choice will be the best for you. Security cameras will give you peace of mind. When you are not at home or office and you have a security camera then you can monitor all things from any place with your laptop or smartphone with the internet. For your help, there are wired and wireless security cameras available and you can choose one according to your budget and requirements.

Know When To Use An Security System

Posted on August 9, 2020 by Merle Holland

The biggest investment most people have home protection. In the last few years, the demand for security systems for homes has increased quite substantially. Not only do people want to protect their possessions but also those residing in their homes from unwanted intruders. Security systems for homes are affordable. Security systems for homes include motion detectors, lights, and even surveillance cameras. If you are looking for the best camera support services then you can consider reset amcrest camera.

Security systems are managed from a control panel usually inside the house or remotely from a computer. Today's smartphones can manage security systems for homes from wherever you happen to be. The security level in your house could be more improved. However, you need to pay extra costs to get this extra security provided by the security service company. When you have considered those important factors well, you can choose the most appropriate security system for your house. Therefore, you worry about theft and burglary will be reduced significantly. When you are looking to install the camera system in your home or office, you need to find the best place where you can install it. From there you can get the maximum footage of the recording.