Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.
It can be difficult to find a PPC Agency that meets your needs. PPC company in Birmingham saves a lot of time when you hire to do 99% of the daily management of your Google Ads campaigns.
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You can get professional help from expert managers for your business growth. Save a lot of money by avoiding the additional costs of hiring an in-house team.
Are you limited to one track/bid management tool?
Many PPC agencies utilize a 3rd party or in-house technology solution which manages your campaign performance if they are limited to one solution. Then is that solution right for your model??
Can you provide case studies on your clients' performance?
Obviously, this data is confidential, but they should be able to provide "ballpark" figures and percentages to allow them to prove how successful they are.
You will need to look at their performance since taking on the campaign so ask for a before and after snapshot to access the impact.
What differentiates you from the others?
This is probably the most important question of them all, with a large number of PPC agencies competing for your business, why are they different? Expect some "marketing" fluff in this reply, but look between the lines, an agency should be passionate and dedicated to their clients and offer something unique.