We've all met highly successful people who just seem to have it all together. They have a great business, manage to spend time with their families, and even get a vacation (or two) every year. What makes them different from you? Why is their business booming, while yours feels like a struggle? How do they manage to get so much done so efficiently?
The answer, nine times out of ten, is that they have help. I don't mean they outsource their work (although they may). What I mean is they have help staying focused, on target, and clearly envisioning their goals and the path to achieve them.
In short, they have a business coach.
Just like your high-school track team had a coach to help them run better, faster, and more efficiently, a business coach helps entrepreneurs improve their workflow, market more effectively, and build a stronger business.
Why does this method work?
First, we place a much higher value on that which we pay for. If you're paying a coach, you'll be more inclined to listen to – and carry out – his or her instructions. Not only that, but because your coach is generally someone you admire, but not necessarily your friend, you're less likely to want to disappoint her with your lack of action.
Finally, your coach has more knowledge than you do, and is able to see clearly where you need to take action. Left on your own, you might spend months or years with the trial and error method, just to arrive at the same place a well-trained coach can help you achieve in a short time.