In the midst of the dot-com boom until its demise and the disruptions to e-commerce, a brand new concept was born: digital marketing. It was evident that the world was changing and having an online presence on the web wasn't a luxury to a company anymore; it was set to become an integral aspect of your business, regardless of whether you liked it or not.
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Schools and colleges across the globe looked around and tried to come up with a catch-up plan for anyone with a traditional qualification in marketing. The first step was to integrate digital marketing aspects into college courses that included multimedia.
However, since the marketing component was added on and was based on outdated marketing techniques for online, it was largely forgotten.
How to Gain The Competitive Edge?
In the end, colleges and schools have accepted the idea that having a digital marketing specialist within your company can give you an advantage over competitors who are likely to outsource their marketing tasks to those who are likely to be as ignorant in their approach to it.
There is a wide range of online marketing courses that are available with a first diploma as well as in postgraduate format as well.
Traditional marketing executives simply require thorough training in the field so that they are able to compete in the same field, whereas those new to the world of marketing will receive their degrees and diplomas conscious of how SEO, PPC, and social media marketing are essential to the success of any company.